In 2016, Google made $79.38 billion in income from advertising. That number informs me that not only are a lots of people using Google AdWords, but likewise that Google AdWords is extremely reliable.
Adwords is not a good choice for each small company. If no one is browsing on Google for your service or products, then it would not be an excellent choice. You can easily find this out by using Google’s Keyword Tool to see inspect the search volume for keywords related to your company.
For the majority of companies their prospective clients are searching on Google, which makes AdWords an excellent method to market your products and services.
Presuming that if you’re still reading this you understand that individuals are searching for your company online, here are 7 reasons why you should begin utilizing Google AdWords for your small company.
1. There’s No Minimum Investment
This is a huge favorable for small businesses who are typically running with a minimal budget. And honestly, even if you have a large marketing budget plan you more than likely do not want to risk a great deal of loan in advance to check out a new marketing channel.
With Google AdWords, there is no minimum investment or monthly advertisement invest, which indicates there’s much less of a threat when compared to other marketing alternatives with larger up front expenses.
Some keywords cost more than others, however if you’re realistic with your budget and with the market you’re competing in, Google AdWords is a fantastic choice.
Find a Google ad partner South Africa to help you set up your AdWords campaign.
2. You Only Pay For Results
Not just is Google AdWords cost effective, but you likewise only pay when you get results. With “pay-per-click” advertising you’re doing simply that- paying each time someone clicks your advertisement.
If your campaign is set up properly, incorporating pertinent keywords and negative keywords, then the clicks you’ll pay for will be great potential customers for your business.
Plus, remarketing in Google AdWords helps you to target individuals who have actually clicked on your advertisement in the past, however haven’t transformed yet. This assists to you follow up and remain top-of-mind with prospective clients.
3. Google Ads Show Up at the Perfect Time
When somebody puts in the time to search in Google, they are normally looking for something at that precise minute. This gives services an amazing chance to get in front of prospects at the exact minute they are making a purchasing decision.
Prior to digital marketing was popular, services utilized to advertise in the Yellowpages under a classification closely associated to their company so that their advertisement would be in front of prospects who were searching for a particular service or product.
Google AdWords is basically the Yellowpages of digital marketing, but it’s even better due to the fact that you can select to market for any keyword you think your potential consumers will search when they’re wanting to buy your product and services.
4. Google Ads Show Up in the Perfect Place
Timing is exceptionally crucial but won’t assist if your ads aren’t being revealed to the customers in your local area.
Google AdWords permits you to pick geographical targeting that will ensure your advertisements are just displayed to prospects in your market. If you’re a local company, this suggests you can choose the mileage radius that clients will generally visit your business from.
If you’re a dental professional and you’ve found that most of your clients live within a 15-mile radius of your workplace, you can pick to just market to people who live within that radius, making sure that potential customers are in the best place to turn into customers.
5. AdWords Engages Your Target Customers
Video material is a very effective type of material marketing. 64% of users are more most likely to purchase an item online after enjoying a video and YouTube reports practically 100% development every year.
You might be asking yourself, “what does that relate to Google AdWords?”
YouTube marketing is managed through Google AdWords. That suggests utilizing AdWords supplies businesses with the chance to get their ads on YouTube videos that are related to your services or product. With over 4.9 billion videos being enjoyed on YouTube each day, this offers a valuable opportunity for organisations using AdWords.
6. Google AdWords Helps Guide Your SEO Strategy
SEO is a fantastic financial investment since if your site is on page one, you do not have to spend for the clicks to your website. However, SEO can take months, and even years, to get your service to rank on the first page of Google and needs continuous effort to keep it there.
With Google AdWords, you can possibly get your site visible on page 1 of Google within hours, however naturally, you have to spend for each click.
The crucial takeaway is Google AdWords gives you the capability to test different keywords and see if they drive sales for your company. You can utilize this details to inform your SEO method and ensure your investing your spending plan on keywords that will actually produce sales when your website is ranking.
7. Built-In ROI Tracking
There’s no point in purchasing marketing if you do not understand if it’s working. With Google AdWords, that will never be a concern.
AdWords has built-in abilities that both track and report on your roi (ROI). The setup is fairly easy to finish by yourself, or a web designer can quickly set your account up correctly.
When setup is complete, you’re able to track webform submissions, e-commerce sales, telephone call, and even offline sales that were closed via call or in person.
Plus, the reports will reveal you precisely which keywords and ads are driving the most sales, enabling you to assign your spending plan appropriately and maximize your ROI.
Google AdWords is an incredibly powerful tool for marketing your business. If you pay attention to setup, tracking, and managing your account, it can provide an outstanding ROI and develop sales for your business.